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Compares
results of your advertising across various media. Local,
regional and national. |
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Tracks responses generated
via a full range of print media (including newspapers
and yellow pages), billboards, direct mail, radio and
television advertisements. Also tracks responses to Internet
advertising and sales representative contact. |
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Analyzes
costs and compares results from your media placements. |
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Calculates the actual shelf
life of your advertising. |
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Evaluates
ad sizes - does size make a difference? |
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Lists top markets by city,
state, zip. |
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Identifies
markets you've missed. |
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Provides realistic figures
for your web site traffic. |
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Identifies returning visitors
by media and market. |
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Gives you instantaneous decision-making
capabilities. |
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Cuts extraneous spending from
your advertising budget. |
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Helps you determine the success
or failure of your advertising investment. |